Startup Success


The Hard Thing About Bootstrapping

Bootstrapping a business isn’t easy. Your team need to work out not only which problem to solve without a budget, but to determine whether it is actually an acute enough problem to need solving.


Our Decisions Determine Startup Success - or Failure

So much of our human potential is wasted. Thrown on the scrap heap. 90% of startups fail. That new feature your team worked so hard on for weeks or even months - never even released. Never even tested. That design you were working on today - that screen or rebrand concept - never even saw considered by decision-makers in your company as they hastily moved on to some other seemingly important, seemingly urgent problem.